When the unthinkable happens...

The morning after a Bank Holiday weekend and news of at least two theme park tragedies are making headlines.

Of course it has to be a visitor attraction’s worst possible nightmare. There’s no going back and nothing they can do to turn back the clock. The best they can hope for is that they had a plan in place to cope.

We hear a lot about business contingency planning – how you’ll manage if your IT system blows up etc – but PR is often overlooked. But what would you do if you suddenly found yourself the centre of unwanted media attention?

Shrug it off and say all PR’s good PR or take it seriously and work hard to come out with your reputation intact?

Regardless of whether you are a manufacturer or service provider you need a crisis management plan - much the same as you need insurance.  Sadly things do go wrong – so prepare for the worst and expect the best.