Story of the Week: The Record Breaker

Get Me To The Church On Time!

What a great story – a Yorkshire vicar who has just set a Guinness world record with the fastest motorcycle hearse.
http://www.dailymail.co.uk/news/article-1385793/Like-bat-heaven-Vicar-claims-world-record-fastest-motorcycle-hearse.html

Nicely timed ahead of Dying Matters Awareness Week it’s fantastic PR for the entire funeral industry.

As well as profiling the availability of alternative forms of funeral transport (and believe me there are quite a few), and raising the profile of ‘heaven’s angel’ Rev. Biddiss and his Triumph Rocket, the story also makes the point that funeral professionals enjoy life just as much as the rest of us.

(The hearse even has it’s own facebook page). http://www.facebook.com/pages/The-Rocket-Motorcycle-Hearse/186681858017304

And of course the story is a sub-editor’s dream….’the faster pastor’, ‘bat out of heaven’, ‘god speed’, ‘meet the ‘rev’ vicar’, ‘the quicker vicar’….


A lot of people spend an awful lot of money on PR and can only dream of achieving this sort of coverage. It’s worth remembering that sometimes the simplest ideas are the most effective. Could you attempt to smash or set a record to raise your profile?