The Power of Facebook

Still not convinced by the power of social media? Well in the news today is a story of how Facebook helped a three-and-a-half year old girl to convince a supermarket giant to change the name of a popular product.

Young Lily Robinson suggested that Sainsbury’s Tiger Bread should more accurately be called Giraffe Bread.

And when her Mum posted copies of her letter – and the lovely reply from Sainsbury’s Customer Manager Chris King (aged 27 and a third) – on Facebook, word quickly spread. Soon the campaign for change had gone viral, attracting over 150,000 Facebook 'likes' – and now Sainsbury’s have officially re-named their loaf.

As PR campaigns go it’s a gem. People power has triumphed – and Sainsbury’s have had a golden opportunity to show off their soft side. Not only that – but now everyone’s heard of Tiger/Giraffe bread!

Food for thought?

https://www.facebook.com/#!/pages/Campaign-to-change-Tiger-Bread-to-Giraffe-Bread-at-Sainsburys/312008588836017

http://www.dailymail.co.uk/news/article-2094564/Giraffe-bread-Lily-Robinson-3-gets-Sainsburys-change-tiger-variety-viral-letter.html

Free Advertising in the Daily Mail

Blooming Cheek!

Hats off to Essex businessman Robert Blyth, whose daffodil display has led to some great PR and press coverage.


When local Town Hall officials caught sight of his 13,000 daffodil display - commissioned to promote his car boot fair business – they saw red. Even though the flowers were on his own land, Robert was accused of illegal advertising and ordered to dig up his display or face an escalating fine.

But days before the deadline the council backed down and Robert’s roadside daffodil display was granted a stay of execution.

So, while it might have looked as thought the stunt had backfired – the council helped Robert make it into the nationals – ensuring that millions of people now know about his car boot fairs.

I’d call that a great PR result!

http://www.dailymail.co.uk/news/article-1375663/Blooming-cheek-Businessman-ordered-dig-13-000-daffodils-arranged-companys-deemed-illegal-advertising.html