Free Advertising in the Daily Mail

Blooming Cheek!

Hats off to Essex businessman Robert Blyth, whose daffodil display has led to some great PR and press coverage.


When local Town Hall officials caught sight of his 13,000 daffodil display - commissioned to promote his car boot fair business – they saw red. Even though the flowers were on his own land, Robert was accused of illegal advertising and ordered to dig up his display or face an escalating fine.

But days before the deadline the council backed down and Robert’s roadside daffodil display was granted a stay of execution.

So, while it might have looked as thought the stunt had backfired – the council helped Robert make it into the nationals – ensuring that millions of people now know about his car boot fairs.

I’d call that a great PR result!

http://www.dailymail.co.uk/news/article-1375663/Blooming-cheek-Businessman-ordered-dig-13-000-daffodils-arranged-companys-deemed-illegal-advertising.html