Do it first!
Pizza Express is basking in the glow of the media spotlight today, following news of their new ‘pay now’ i-phone app.
http://www.dailymail.co.uk/sciencetech/article-2004167/Pizza-Express-diners-use-iPhones-pay-walk-out.html
Contactless technology is of course big news and for Pizza Express customers the new app means no more waiting to pay at the end of their meal.
Regardless of how successful the trial is, it’s a great bit of marketing by Pizza Express.
Be creative – take a look at what you do, give it a topical twist and see what you can come up with. It might just lead to some great PR!
Friday, 17 June 2011
Want to hit the headlines?
Posted by Helen Roebuck at 13:31
Labels: marketing, Pizza Express; headlines; banking crisis; banking crisis; PR
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