Do it first!
Pizza Express is basking in the glow of the media spotlight today, following news of their new ‘pay now’ i-phone app.
http://www.dailymail.co.uk/sciencetech/article-2004167/Pizza-Express-diners-use-iPhones-pay-walk-out.html
Contactless technology is of course big news and for Pizza Express customers the new app means no more waiting to pay at the end of their meal.
Regardless of how successful the trial is, it’s a great bit of marketing by Pizza Express.
Be creative – take a look at what you do, give it a topical twist and see what you can come up with. It might just lead to some great PR!
Friday, 17 June 2011
Want to hit the headlines?
Posted by Helen Roebuck at 13:31 0 comments
Labels: marketing, Pizza Express; headlines; banking crisis; banking crisis; PR
Thursday, 2 June 2011
Get On TV!
The Dragons are hungry - and on the lookout for invesment opportunities. If you've got the nerve then why not apply for the next series?
Regardless of what happens in the den it'll be great experience and could help you get your name out to millions of TV viewers.
http://www.bbc.co.uk/dragonsden/apply/
Posted by Helen Roebuck at 14:23 0 comments
Labels: BBC, Dragons' Den
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