Why it's important to use your online news pages

When it comes to your website forget the old adage ‘no news is good news’. There’s nothing more saddening than to click on ‘company news’ and to see either no articles at all, or ones that are well out of date.

It’s like going into a flower shop and seeing dead plants.

Apart from anything else, search engines love fresh content – so by regularly updating your news pages you’ll be giving your page rankings a boost, providing of course the content is relevant to your key search terms.

Of course an easy way to update your news pages is to post recent press releases and case studies, which can be easily tweaked (optimised) to maximise their search engine appeal.

Alternatively, try a brief ‘news flash’ approach – short, sharp, snappy and to the point.

If writing really isn’t ‘your thing’ it might be time to consider using the services of a professional. Then, not only will you regularly have great content for your website, you’ll also have material to send to the press, customers etc.

Even if you are comfortable updating your site yourself, it’s essential that you make sure your copy is checked for typos and punctuation (don’t rely on spell check). Personally, I’d never buy from a company that couldn’t spell – and I bet I’m not the only one.

And if you really don’t have anything to say (hard to believe) - or are too busy to say it - then deactivate those news pages!