Get Your Press Release Published

10 Top Tips - ignore them at your peril!

1. The intro - focus on the key points (who, what, why, where, when)
2. So what? – if it’s not obvious explain why the above is newsworthy
3. Stick to the facts – restrict opinions to quotes!
4. Don’t ramble - aim for around 350 - 400 words
5. Double check the grammar and spelling – don’t rely on spell check or you could come unstuck
6. Be easy to reach – make sure you include your web address and a phone number so journalists can get in touch for more information
7. Be focused – don’t send your news release to every man and his dog – build a targeted distribution list. Quality not quantity.
8. Timing – make sure you allow plenty of time for your release to be used, especially if it’s about a forthcoming event. Remember magazine deadlines can be months ahead of publication.
9. Pictures – it always pays to use a professional press photographer
10. Be realistic – journalists are bombarded with press releases so don’t be disappointed if your story doesn’t get printed word for word in every title you send it to.