Don't Be Thrown To The Lions

Tapping into world events is one thing – but it seems one US restaurant has scored a bit of an own goal…

Putting lion meat on the menu in honour of the World Cup in South Africa might have seemed like a great PR stunt. And yes it’s led to lots of publicity – as well as a bomb threat and hundreds of angry emails.

Never mind that apparently it’s not actually illegal to eat lion in the US, Sky News is reporting public outrage at the thought of Simba burgers.

I suppose the morale of this story is to remember that there are always (at least) two sides to every story and it pays to consider that if you want your reputation to remain intact.

Sometimes it doesn’t take much for the public – and press - to turn and once that happens the battle could already be lost.

There’s many a property developer who has been left counting the cost of overlooking the power of local feeling…

So, if you’re planning to do something that impacts on others make sure you’ve looked at it from all sides before you begin – or you could find yourself being thrown to the lions.