April Fools!

This coming Friday is a great opportunity to have some fun – and get some great PR!

 

The British press has a long tradition of teasing readers with April Fools’ stories – and savvy brands can get in on the act.

 

The trick is for your story to be as believable, fun - and photogenic - as possible. Last year’s gems included stories about:

 

• Virgin Media using ferrets to help lay broadband cables
• AA patrolmen testing ‘rapid response’ James Bond-style rocket powered jetpacks
• The Queen opting to travel by Easy Jet to save money
• The Sun’s new edible newsprint (warning: May contain nuts)
• Development of a new body odour absorbing shirt (Gillette)
• A new Google feature to translate animal ‘speech’
• Colour coded bonnet badges for BMW’s – aligned to your political allegiance
• Launch of a left handed sandwich
• A new WD 40 aftershave

 So get your thinking cap on – and have some fun this Friday!

 

PR for Dummies!

Random acts of kindness…
...are one of the key ways brands will thrive in a connected economy, according to leading trend watchers.

Yes, it seems that virtual living is all well and good – but what customers really want is to feel that someone cares.

Generation G consumers (G for generosity not greed) are apparently disgusted with big, arrogant, sloppy, out-of-touch institutions. They want interactions with brands to be genuine and enjoyable (financial institutions, utility companies etc take note).

So if you’re on the lookout for some low-cost PR, consider how you can incorporate some random acts of kindness into your daily dealings with customers.

Go on - make someone’s day!