Carrot Crunch

It’s National Vegetarian Week. So what? Well, it’s a perfect opportunity for proactive businesses to raise their profile by ‘piggy backing’ on a national campaign. The press need topical hooks – and national awareness days/weeks are popular.

So congratulations to the new vegetarian catering company that achieved great coverage in today’s Eastern Daily Press, which ran a three page feature around National Vegetarian Week.

Do your homework and be in the know about awareness days and weeks. Regardless of your sector, PR opportunities abound!

For example, we’ve just had National Doughnut Week - great for caterers, bakers, fitness clubs and plus-sized stores. National Insect Week is coming up - one for repellent retailers/manufacturers, nature preservation groups and beekeepers. Get the picture? With a little imagination and creativity you can hitch a lift on someone else’s campaign - and get yourself in the spotlight.

You might have missed Be Nice To Nettles Week, but there’s still time to hop into the saddle for National Bike Week!